They are sooooooooooo cute!
But I think I'll get a Lab instead of a Golden retriever. I also want to get a dog from a reputable breeder. Pure-breds usually have many genetic problems, so knowing the history of the parents is very important.
People without kids tend to spoil their pets. AND they are cuter than kids!
My colleague throws dog parties for both of her dogs. The whole nine yards: doggy friends, little birthday hat, balloons, many doggy treats...The birthday cake is actually made with dog food with decorative icing.