中国汽车将在北美销售
- 主题发起人 gingkgo
- 开始时间
实事求是的说：很困难
价格降30%，就是7000美金左右（KIA 10,000档次）
首先，一个汽车要销售，必须建立维护网络，dealer可以在几个城市，但是维护可是全美国每个地方都需要
这个启动成本太高
其次，中国汽车如果走低价路线，前面说的7000美金，上面有10,000档次的KIA, 和13,000的日本车(ECHO,COROLLA, CIVIC)和 12,000的美国车(NEON, FORD FOCUS)
我看不出他要抢那个市场
曾经听说过，留学生买买菜，可以买。但是，人家也可以花5000块，买个二手好一点的车（大多是日本车 - 和抵制日货无关 - 只是市场分析）
退一万步讲，卖7000美金，还不如在国内卖8-10万赚得多（甚至不如卖5万合算）
所以，我早就认为，中国汽车在美国走低端路线是没有前途的
价格降30%，就是7000美金左右（KIA 10,000档次）
首先，一个汽车要销售，必须建立维护网络，dealer可以在几个城市，但是维护可是全美国每个地方都需要
这个启动成本太高
其次，中国汽车如果走低价路线，前面说的7000美金，上面有10,000档次的KIA, 和13,000的日本车(ECHO,COROLLA, CIVIC)和 12,000的美国车(NEON, FORD FOCUS)
我看不出他要抢那个市场
曾经听说过，留学生买买菜，可以买。但是，人家也可以花5000块，买个二手好一点的车（大多是日本车 - 和抵制日货无关 - 只是市场分析）
退一万步讲，卖7000美金，还不如在国内卖8-10万赚得多（甚至不如卖5万合算）
所以，我早就认为，中国汽车在美国走低端路线是没有前途的
- 注册
- 2004-08-05
- 消息
- 7,736
- 荣誉分数
- 806
- 声望点数
- 273
5000块买个旧车开3年，维修的费用要多少？
为什么我们要把国产汽车定位在质量差的位置？
用新车去比5000的日本2手车？日本2手车有维护吗？
比同类汽车市场价格低30％ 是什么意思？就是要在现在价格基础上降30%？感觉某些人逻辑有问题
250家dealer是什么概念？有这么多dealer，维修怎么会是问题？
其他的汽车厂商怎么做起来，中国的汽车厂商也一样能做起来
掀起的时常利润一定是可预见的低，无论是什么厂商，为什么我们舍不得？
如果chery来了，我一定不会买别的车。
做人，有的东西是不能卖的
象我这样的人多几个，中国的汽车自然有销路
占领什么市场？我感觉chery的市场定位很明确，就是在civic,corrola和echo的那一段市场
日本车当年不也是这么做起来的吗？
为什么我们要把国产汽车定位在质量差的位置？
用新车去比5000的日本2手车？日本2手车有维护吗？
比同类汽车市场价格低30％ 是什么意思？就是要在现在价格基础上降30%？感觉某些人逻辑有问题
250家dealer是什么概念？有这么多dealer，维修怎么会是问题？
其他的汽车厂商怎么做起来，中国的汽车厂商也一样能做起来
掀起的时常利润一定是可预见的低，无论是什么厂商，为什么我们舍不得？
如果chery来了，我一定不会买别的车。
做人，有的东西是不能卖的
象我这样的人多几个，中国的汽车自然有销路
占领什么市场？我感觉chery的市场定位很明确，就是在civic,corrola和echo的那一段市场
日本车当年不也是这么做起来的吗？
There are 48 states in American land. 250/48 <6!!! How many cities there are? thousands!!!! 250 is a small number. Before your service is ready, no one will buy your car (you may also lead to legal matters).
If you sell a car for 10K USD, you can sell the same price in China. When you sell it in US, what profit you can make?
Korea does not have a huge population as China so they have to sell KIA in the states.
In addtion, you brought up a point "维修的费用要多少". Therefore, 30% saving from sale price is not very attractive if the total price is around 10K (the saving is only 3K).
Therefore, it is no "future" for in-expensive cars in current market (where echo/corolla, civic, focus, and neon dominate). If you can save 30% on a mercedes-class car, that is a lot. Beside, the 维修的费用 for Luxury automobiles is very expensive.
If you start pernetrate the low-end market, I am sure Toyota/Honda/Ford will come up a strategy to sell cars in this category for less as long as they can make profit from other cars. Those competitors all have cars in different categories.
Only if you can compete with luxury cars, you can enter US markets. Only competing the price at 10K is no future especially when you don't have cars in other categories.
It is just an advertisement and no real sale woule happen in 10 years.
If you sell a car for 10K USD, you can sell the same price in China. When you sell it in US, what profit you can make?
Korea does not have a huge population as China so they have to sell KIA in the states.
In addtion, you brought up a point "维修的费用要多少". Therefore, 30% saving from sale price is not very attractive if the total price is around 10K (the saving is only 3K).
Therefore, it is no "future" for in-expensive cars in current market (where echo/corolla, civic, focus, and neon dominate). If you can save 30% on a mercedes-class car, that is a lot. Beside, the 维修的费用 for Luxury automobiles is very expensive.
If you start pernetrate the low-end market, I am sure Toyota/Honda/Ford will come up a strategy to sell cars in this category for less as long as they can make profit from other cars. Those competitors all have cars in different categories.
Only if you can compete with luxury cars, you can enter US markets. Only competing the price at 10K is no future especially when you don't have cars in other categories.
It is just an advertisement and no real sale woule happen in 10 years.
Selling to Africa, east Europe could be a good try. US is just a very tough market where the safety is also a big concern and a lawsuit could lead to millions of dollars compensation.
If a car can not dominate in its own domestic market, how can it compete/penetrate in US?
I don't think chery is ready.
anyways, better than nothing
If a car can not dominate in its own domestic market, how can it compete/penetrate in US?
I don't think chery is ready.
anyways, better than nothing
FrEe StYLe! 5292
新手上路
- 注册
- 2004-11-22
- 消息
- 147
- 荣誉分数
- 0
- 声望点数
- 0
真的假的
