Tell this to those damn self-convinced and naive young profs.
damn always want to insert their identities as if they really know something that noone has explored before, which in the end turns out to be so meaningless and so insignificant for the human society.
To know modern western society and/or capitalism are funded under the following philosophy:
"I THINK THEREFORE I AM".
To realize the implications and applications of this philosophy.
To know your limits, therefore to remind other people of their own limits.
To remind yourself constantly and other people of their incompleteness, their "lack", their pains, their wounds, their powerlessness.
To be "ETHICAL", or at least try to.