好奇, 奢侈品牌为什么这么多人爱

有朋友去意大利,看到商店的皮手袋便宜,买了个回来。等信用卡帐单一到,傻眼了,怎么近$2,000啊。

原来,意大利标价不写小数点后两位,把几万里拉看成几百里拉了。
 
就跟男人喜欢好车一样,譬如BMW。刚开始在想,这辈子怎么也得有一个吧,于是买了第一个,无论是为了优越感,趋势,还是为了跟谁家的小谁显摆……

后来发现,这奢侈品的质量、做工、品质、细节,质地真是不一样啊,普通包背2,3个月就不喜欢了,好包背好几年还是爱不释手,于是……各种包,鞋子,衣服,眼镜,饰物,化妆品……一发不可收拾是也。活的就是品质嘛,当你的能力能拥有更好的生活条件,为啥不用咧?
而且,奢侈品要是花5w能买很多了,而且持续很长时间,最后有的还能保值咧。
但是带来的高品质生活感觉,如果折合到车子和房子上是没法相比的。
但是偶绝对不支持超出自己支付能力的奢侈品消费。
 
追求名牌的人是有共性的。仔细观察身边使用Apple笔记本的人,他/她们最有特点了。

我小姑是Apple的追捧人,她也是搞IT的,花了N多的钱在那上面,可她喜欢Michael's 两块钱一件的T恤。 :)
 
就跟男人喜欢好车一样,譬如BMW。刚开始在想,这辈子怎么也得有一个吧,于是买了第一个,无论是为了优越感,趋势,还是为了跟谁家的小谁显摆……

后来发现,这奢侈品的质量、做工、品质、细节,质地真是不一样啊,普通包背2,3个月就不喜欢了,好包背好几年还是爱不释手,于是……各种包,鞋子,衣服,眼镜,饰物,化妆品……一发不可收拾是也。活的就是品质嘛,当你的能力能拥有更好的生活条件,为啥不用咧?
而且,奢侈品要是花5w能买很多了,而且持续很长时间,最后有的还能保值咧。
但是带来的高品质生活感觉,如果折合到车子和房子上是没法相比的。
但是偶绝对不支持超出自己支付能力的奢侈品消费。

:cool::cool::cool:

同感,我原来很鄙视开好车的人,觉得他们臭显摆,后来自己开了,就觉得真的比我原来的车好太多了,驾驶者所有的需求,设计者都想到了,而且用料,手感,性能,都好太多。

名牌包和衣服也一样,质量就是好,设计也到位,用起来舒服,不操心。贵点就贵点了,总比买个不好的,放在家里占地方强。

所以说还是要努力赚钱,享受生活。

但是不鼓励盲目消费,尤其是学生,好好学习最重要,攀比享受等工作以后再说吧,早晚都会有的。。。。。。
 
我小姑是Apple的追捧人,她也是搞IT的,花了N多的钱在那上面,可她喜欢Michael's 两块钱一件的T恤。 :)

估计michael's比较适合她吧。

我老公这个周末在costco买了一条29。99的裤子,那条裤子的设计特别又保暖,很适合他,他开心了两整天,好可爱的。。。。:p我都没想到costco也能淘到衣服。。。:)
 
奢侈品证实的是social status。。。。。。不是millionaries,没有跑车,没有别墅(不是住房阿。),没有游艇。。没有社会地位。。。。。背lv,穿prada只能是一杯具。。。。
 
Some types of high-status goods, such as high-end wines, designer handbags and luxury cars, are Veblen goods, in that decreasing their prices decreases people's preference for buying them because they are no longer perceived as exclusive or high status products.[1] Similarly, a price increase may increase that high status and perception of exclusivity, thereby making the good even more preferable. The Veblen effect is named after the economist Thorstein Veblen, who first pointed out the concepts of conspicuous consumption and status-seeking.[2] However, this 'anomaly' is mitigated when one understands that the demand curve does not necessarily have only one peak. The goods generally thought to be Veblen goods are still subject to the curve since demand does not increase with price infinitely. Demand may go up with price within a certain price range, but at the top of that range the demand will cease to increase before it begins to fall again with further price increases. At the other end of the spectrum, were luxury items priced equal to non-luxury items of lower quality, all else being equal more people would buy the luxury items, even though a few Veblen-seekers would not. Thus, even a Veblen good is subject to the dictum that demand moves conversely to price, although the response of demand to price is not consistent at all points on the demand curve.
Veblen goods and consumer psychology is a major theme of late 20th century novels such as Viktor Pelevin's Generation P and Frédéric Beigbeder's 99 Francs.
 
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