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Market survey to guide Town Centre's growth
Posted Mar 24, 2011
By Steph Willems
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The Barrhaven Business Improvement Area has commissioned a commercial market survey to help guide the planning of the Barrhaven Town Centre.
Covering 165 hectares south of Strandherd Drive and north of the Jock River, the Town Centre will be a dense, transit-oriented development housing 22,000 residents and 12,000 jobs in a mixed-use format. The plan was passed by city council in 2006, but since then the transit link the area was planned around - north-south LRT - has been scrapped.
With the first phase of the Town Centre underway just east of the Marketplace Mall, work needed to be done to update the plan into something that the city, developers, and prospective retailers could work with. The market analysis, being performed by CRG Consulting, is something the BIA normally does every two years, however, this time it will be more detailed and will paint a picture of what retailers would like to see in terms of land use.
The area being looked at by the study and the BIA is the land south of the mall that houses Ross' Independent Grocer. Currently it is broadly zoned for 'mixed-use' and is in the hands of both the city and Richcraft Group of Companies. To realize the potential of the Town Centre plan, selective zoning must be in place to allow the types of buildings the city and retailers would like to see. The results of the BIA survey, submitted to the city, would go a long way to shaping the property.
"We have to ensure that the Barrhaven Town Centre remains the commercial core of the area," said BIA chair Ken Ross.
"Currently (the land) is not zoned for the buildings retailers would like to build."
Ross said the design plan called for street level retail with housing units above it, and an LRT line running along the Chapman Mills Drive corridor (which will be extended west in the near future, to run through the land in question).
"We're realizing now that the situation has to be revisited," said Ross. "LRT's not coming...This needs to be looked at because circumstances have changed."
The market study is due to be completed by May, at which point the BIA plans to take the results to the city, whom theyíve always had a close relationship with.
The detailed results would be the "meaningful research" the city is looking for, said Ross, who hopes it will stimulate dialogue between the city and developers before the summer break.
"It's a clear image of what the state of the market is - you can't get everything from the last census."
Ross said there has been "significant interest" from large retailers recently concerning the land, and while it isn't exactly confirmation of their intent, it does show that the commercial intent of the original design plan can be accomplished with the currect zoning in place.
Currently, three retailers are constructing commercial space in the same mall as Ross'.
Future Shop, Bed, Bath & Beyond, and Michaels are setting up shop between the mall and the Home Depot location, and plan to open later this year.
Jockvale Road, which runs between the mall and Home Depot and terminates at that point, will be extended southward in the future to connect with Chapman Mills Drive.
On the other side of the Town Centre area, behind the Marketplace Mall and adjacent to Longfields Drive, Minto is constructing the first residential phase of the Town Centre.
The first occupants of that medium-density project - designed to take advantage of its proximity to transit and retail - are expected to move in by early 2012.