Took a quick look at JVA. JVA is actually a coffee distributor and thus is in a type of commodity business ...
Green Mountain was also in distribution business if I recall correctly. In the early years, however, earnings were quite consistent and the stock was trading around ~10 - 14 earnings. The Kue cup concept helped Green Mountain a lot ...
So, not too sure about long-term of JVA. Profit margin is a bit low.
If you take a look at other drink companies, like Lassonde, Fizzle etc, the profit margin is much higher ...
Maybe great for trading but seems to be doubtful for long-term holdings.
Any insight I probably missed ?