lazycatcat
新手上路
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By the way, coffee business is a bit interesting. The only way to make a company successful seems to be retailing, Starbucks, Tim Horton and Doughnut.
GMCR is the only one that seems to be able to make a coffee business from selling premium-branded coffee. The aid is Keurig. GMCR without Keurig is still a commodity business and now this try seems to be tanking.
Coffee as brand is very different from Monster as brand for HANS or UUG for DECK. Brand recognition in coffee business seems to be very hard to establish...
GMCR is the only one that seems to be able to make a coffee business from selling premium-branded coffee. The aid is Keurig. GMCR without Keurig is still a commodity business and now this try seems to be tanking.
Coffee as brand is very different from Monster as brand for HANS or UUG for DECK. Brand recognition in coffee business seems to be very hard to establish...